Digital Law Is The Way Of The Future
I hear a lot of talk online about what if Big Law or New Law is the the current trend in the legal world, but what all these people are missing is that Digital Law is the way of the future.
With over 2.1 Billion people and growing world wide owning smartphones it is going to be the attorney or law firm that connects with them that is going to not only be able to set their price, but will dominate the local market.
These same users of mobile devices surpassed desktop users in 2016 with the amount of Google searches that they made. It has been estimated that almost 60% of the searches last year were made on smartphones and other mobile devices.
Let me ask you when any one of these 2.1 Billion people with the power of the internet in their pocket get in trouble and needs an attorney what are the going to do?
Ask a friend?
Remember your phone number off a billboard?
Look you up in the phone book?
Maybe, but chances are they are going to go straight to their smartphone, and ask Google who it thinks they should call. If it’s not your law firm then you could be missing out on ten’s of thousands, if not millions of dollars each year just because Google likes another lawyer better.
If Your Law Firm Is Not First It Is Last
When it comes to having any business online you have to be the #1 ranked website in your market if you want to take full advantage of the power of the internet.
Study after study has shown that a little over 30% of searchers click on the first website that is presented to them in the search results. After that the chances of someone clicking on your website and calling you start to dwindle fast. With only a trickle of searchers looking past the first page.
The cold hard truth about the internet is that if your law firm’s website is not listed in the top 5 search results on page 1 then you are pretty much just wasting your money. The only exception to this is if you have done a lot of local marketing and brand awareness. Then there is a good chance that you already have a few people directly searching for your firm.
In my research though the number of people who look for a general search term such as Miami Lawyers could be in the several hundred to a thousand range each month. Where as most searches for a specific law firm very rarely reach a hundred. So it is great if you happen to have brand awareness in your local market, but you are leaving a lot of money on the table if your website doesn’t show up for the general search terms.
Become The Local Law Expert Online
Just imagine for a moment your a potential client looking for a Nashville DUI Lawyer.
The search results show several lawyers who all pretty much look the same, but one of the lawyers listed has a video in addition to their website listed on the first page of the search results.
This video talks about the local DUI laws, what they can expect in court, and how you can help them with their problem. Who do you think the potential client is going to call after watching your video?
For a little bit of your time and only a few hundred dollars you can become the local online law expert. An HD webcam and a decent microphone to make videos with only costs a few hundred dollars, and YouTube is free.
So what are you waiting for?
Law Firm SEO – Your Secret Weapon
Have you ever wondered how your competition’s websites got chosen by Google to fill those top spots?
It wasn’t because they were the biggest law firm in town. It wasn’t because they were the oldest law firm in town, and sure as heck wasn’t because they were the best.
Your competition especially in larger cities have gotten the positions that they have by hiring a skilled lawyer SEO to move them out of the back pages of the internet.
There is no one more powerful online, or a bigger asset to your law firm than a Search Engine Optimization Expert (SEO). A good SEO can not only help move your website to the top of the search engines, but in smaller towns and cities they can help you dominate the whole first page with multiple listings.
Dominating The Local Online Law Firm Market
A law firm SEO can completely dominate your online competition depending on how far you want to push your online marketing. It is entirely possible to not only have your website and a YouTube video show up on the first page, but your other website and business listings like Facebook, LinkedIn, Twitter, and Yelp just to name a few can be promoted to to the first page. This will push your competition further down the list, or in some cases completely off the first page.
So as you can see the law firm that takes advantage of all the digital marketing resources that are out there is going to thrive and quite possibly dominate their local market while the Big Law Firms go the way dinosaur.
Jason is a Nationally recognized SEO Expert who specializes in moving websites out of the back pages of the internet and into the top spots in the search results. This provides his clients with better brand exposure, more clients, and a better ROI than any other form of marketing.