Welcome To Serp Doc Marketing

Thirty years ago, marketing strategies were simple. There were print, radio, television, mass mailings, and phone campaigns. Occasionally, we bought a sign on a bus bench, billboard or on the back of the bus or taxi. Those with less money made flyers. Everyone past...

Digital Law Is The Way Of The Future

I hear a lot of talk online about what if Big Law or New Law is the the current trend in the legal world, but what all these people are missing is that Digital Law is the way of the future. With over 2.1 Billion people and growing world wide owning smartphones it is...
Is Search Engine Submission Necessary?

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your...
Can Any Inbound Linking Hurt My Ranking?

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control....
The Importance of Anchor Text in Back-links

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...
Incorporation of Company Branding and SEO

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...
Google now discounts all reciprocal links

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the...