Top 10 Best Cities For Chiropractors
We took the 50 largest cities in the United States and ran them through Google to find out which were the Top 10 Best Cities For Chiropractors to grow their practice based on the amount of searches that people do each month. I’m sure as a chiropractor you probably haven’t given much thought as to how many people are actually looking locally for your services. I think after you see the huge numbers of potential customers that are actively looking for a chiropractor that you will want to rethink your digital marketing strategy.
Best Places For Chiropractors To Practice
Without keeping you waiting any longer here are the top 10 best places for chiropractors who are wanting to build their practice. All of the monthly search volumes are averages over a years time from people searching Google, and don’t include any other search engines like Yahoo, Bing, etc..
1. San Diego – 1,900 searches per month
2. Las Vegas – 1,900 searches per month
3. Houston – 1,600 searches per month
4. New York City – 1,600 searches per month
5. San Antonio – 1,300 searches per month
6. Denver- 1,300 searches per month
7. Colorado Springs – 1,300 searches per month
8. Omaha – 1,000 searches per month
9. Tucson – 1,000 searches per month
10. Charlotte – 1,000 searches per month
Out of the 50 cities that we checked all of them had very large monthly search volumes (500+ searches) for patients that are looking for a chiropractic office to call.
How To Turn Internet Searchers Into Patients
If you want to convert all those searchers into new patients you will need two things. A professional mobile friendly website, and a Search Engine Optimization Expert (SEO). You want a company that is skilled at Chiropractor Marketing online, and understands the ever changing world of search engine optimization.
Here is what you need to know about each:
This is where a lot of business owners get in trouble with their online marketing. They either build their own website using some inexpensive service, or they hire some company that claims to specialize in chiropractic web design. Instead what they end up with is either an unprofessional looking website that will turn customers away or a cookie cutter website template with duplicate content that 100 other chiropractors already have. Google will penalize your website if it has duplicate content. So stay away from these kinds of services.
Here is what your website needs:
Professional Design – Your website is your store front online. You want people to know you are serious about your business. You wouldn’t expect your patients to come visit you in some run down building in a bad neighborhood, so why would you not want to project the best image of your business online.
Mobile Friendly – Having a mobile friendly website is critical to converting customers online. If you didn’t know it yet, The phone book is dead! So if you are spending money on a phone book ad you are just wasting your money. Your patients today are using their smartphones to locate a chiropractor in their local area. In fact almost 60% of Google searches in 2016 were made on a mobile device. That is why your website must be mobile friendly with easy navigation, and touch to call buttons that connect them directly to your office.
SEO – Web designers are good at making a website look professional, but few really understand search engine optimization (SEO). Although almost all of them will claim they do. That is why it is important to hire an SEO agency like SerpDoc.com to work side by side with the company that is designing your new website. This ensures that your website has all the little details that it needs to rank within the search engines.
Your website will either live or die because of its SEO. What an SEO Company does (in simplest form) is makes sure that your website has every thing that Google needs to say that your website is the best. The Google search algorithm looks at hundreds of different things when it decides on which website is the best for any particular search. What we do is make sure that we give Google as many of these things as possible.
The Importance Of Ranking High In The Search Results
Here is another little secret of the internet. If your website doesn’t show up in the first few results you are probably just wasting your money. Think about your own internet searches for a minute. If you are like most people you probably skip over the advertisements at the top of the page and click on one of the first 3 websites that are listed in the results. How often do you search past page 1 of the search results? Probably not very often.
Studies have shown that almost 33% of searchers click on the first website that is displayed, and the percentage of searchers who click on a website past the first 3 results drops dramatically after that. With only a trickle looking past the first page.
If you would like help positioning your practice online to take advantage of the huge number of potential clients that are searching for a chiropractor in your area then contact us today for a FREE Website and Market Analysis.