Wise Small Business Advice From Forbes

I was reading an article from Forbes today and I found this small gem of small business marketing advice tucked right in the middle of the article:

“A strong SEO presence can be your most effective means for lead generation. Because of that, you can’t scrimp on it.”

So many business owners think they cant afford to hire a company like SerpDoc.com to do their website’s Search Engine Optimization (SEO), but the truth is they can’t afford not to. Today we live in a world where over 60% of searches are done through a mobile device, So if your website isn’t mobile friendly and ranked in the first few results then most of your customers will never find your website. Let alone call you and schedule an appointment for your services.

How Google Searches Effect Your Business

Here are a few tidbits of information about Google searches that have a direct effect on your business.

  • 60% and growing searches in 2016 were made on a mobile device
  • 93% of online experiences begin with a search engine
  • 75% of users never scroll past the first page of search results
  • 33% of users end their search by clicking on the first website that is listed in the search results.
  • Real World Example Of Out Ranking Your Competition

    Let us take a look at an average business in a decent size city. How about plumbers in Peoria Illinois. There are on average 480 Google searches each and every month by people who type in “Plumber Peoria IL”. That doesn’t even take into consideration people who type in “Plumbers in Peoria”, “Peoria Plumber”, etc… So as you can see there could be several hundred more searches with all these different variation of this search.

    So lets look at the numbers a little closer.

    480 Google searches per month for “Plumber Peoria IL”

    48 New Customers per month if only 10% of the 480 searchers click on your website & then call your business.

    $300 per new customer

    $14,400 In lost revenue each month (48 customers X $300 per customer)

    $172,800 In lost revenue each year ($14,400 X 12 months)

    These numbers are huge! I don’t know too many business owners who wouldn’t want to generate an additional $170K per year on top of what they are already earning just by having a professional SEO Agency move their website into the position of the search engine results where all of their potential clients are looking.

    These search numbers are typical for a lot of businesses in an average sized city. So if your not at the top of the results then you are missing out on a lot of lost revenue.

    If you would like to find out more about moving your website to the top of the search results then contact us here at Serp Doc and we will do a FREE Website and Market Analysis for your business.